Ahead of KCON Los Angeles’ Kick-Off, a Look at Korean Pop Culture in 2019
Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans. Flash forward to 2019, when one of the world’s most-famous groups is the Korean boy band BTS, Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.”