BTS wins Best K-Pop Group at MTV VMAs

To no one’s surprise, BTS – one of the world’s most famous boy bands – won the MTV Video Music Award’s inaugural award for Best K-pop group for their song “Boy With Luv.” The septet didn’t attend the ceremony to accept their Moon Man trophy. While the new category appears to be a nod to the popularity of Korean music in mainstream U.S. pop culture, fans have been vocal that the category is suspicious at best and borderline racist.

Ahead of KCON Los Angeles’ Kick-Off, a Look at Korean Pop Culture in 2019

Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans. Flash forward to 2019, when one of the world’s most-famous groups is the Korean boy band BTS, Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.”

Why are Western Audiences Falling Head Over Heels for K-Dramas?

Recognizing these cultural differences and relating to even the most unrelatable stories are all part of what makes watching Korean dramas so satisfying. Where else can you experience second lead syndrome (where you’re actually rooting for the other guy to get the girl and not the main guy), eat instant ramen along with the characters, and learn a few foreign words in the process? Daebak! Read more in my article for MTV News.