Journalist, Author & Syndicated Columnist
Just days after they ended their brief vacation, BTS is back at it. Early Wednesday morning, the Korean pop group’s management company — Big Hit Entertainment — simply tweeted: “#BTS TikTok Channel Open!” That was all it took for ARMY (BTS’ loyal fans) to follow suit.
To no one’s surprise, BTS – one of the world’s most famous boy bands – won the MTV Video Music Award’s inaugural award for Best K-pop group for their song “Boy With Luv.” The septet didn’t attend the ceremony to accept their Moon Man trophy. While the new category appears to be a nod to the popularity of Korean music in mainstream U.S. pop culture, fans have been vocal that the category is suspicious at best and borderline racist.
Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans. Flash forward to 2019, when one of the world’s most-famous groups is the Korean boy band BTS, Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.”
2019 is shaping up to be Blackpink’s breakthrough year. The all-girl Korean quartet kicked off the U.S. leg of a world tour with a concert at Coachella that was livestreamed in New York’s Times Square.
BTS’ RM went a little bit country late Wednesday night with “Seoul Town Road,” his surprise collaboration with Lil Nas X. Unlike Billy Ray Cyrus – who is featured on the latter’s chart-topping “Old Town Road” remix – the Korean rapper hasn’t dabbled in country music previously. Not the American genre, anyhow.
BTS will be back on the big screen this summer. The Korean pop group announced today that their latest feature film, “Bring the Soul: The Movie,” will have a global release on August 7. It arrives just six and a half months after the septet’s last film release, “Love Yourself in Seoul.”
BTS has figured out the most challenging aspect of stadium shows: how to make them feel intimate. Their boy-next-door charm, lively banter (in both English and Korean) and constant engagement with projected a warmth that reached the upper bleachers of Soldier Field. And even a language barrier doesn’t distract from the storytelling aspects of their songs: Most of the fans in the stadium tonight have long since translated the lyrics.
It has been a good week for BTS. On Wednesday (May 1), the South Korean group won two awards at the Billboard Music Awards (for top duo or group and best social artist). On Saturday (May 4), the septet kicked off its global “Love Yourself: Speak Yourself” stadium tour at the Rose Bowl Stadium in Pasadena, Calif. They will play the second of two consecutive sold-out nights on Sunday.
One of Japan’s most popular groups, Perfume became the first J-Pop act to ever take the stage at the Coachella Valley Music and Arts Festival with a performance last weekend. Formed in 2000, the electro-pop trio will do another set at the fest’s Gobi Tent on Sunday. That concert will conclude Perfume’s U.S. tour to promote their album, “Future Pop.” Nocchi (Ōmoto Ayano), Kashiyuka (Kashino Yuka) and A-chan (Nishiwaki Ayaka) made the most of their Coachella experience: The group caught a bit of Ariana Grande’s show and attended parties hosted by Interscope and Moschino. The experience, they said, was a dream.
The success of Korean superstars BTS has paved the way for multiple K-pop acts to try their chances in the U.S. — but few will be making their U.S. concert debut with as much panache as Blackpink.