BURDOCK Magazine Cover Story: BTS
BTS approaches their music as art, because that’s what they want to create – something beautiful and meaningful that withstands the test of time.
Journalist, Author & Syndicated Columnist
BTS approaches their music as art, because that’s what they want to create – something beautiful and meaningful that withstands the test of time.
BTS has the Midas touch when it comes to making hit records. “Butter” is their fourth chart topper (in less than nine months) to hit No. 1!
I never paid that much attention to McDonald’s previous celebrity collaborations (Travis Scott, J. Balvin). But when the hamburger chain announced that its latest celeb partnership would be with BTS, it made me happy. I know it’s easy to trash talk fast food. And while fast food usually is something we reserve for road trips, I will buy it on occasion for my son as a treat, just as my parents did for me.
In this essay, writer Jae-Ha Kim examines BTS’s recent statement calling attention to anti-Asian racism. Content warning for discussions of racism and use of a quoted slur.
Let’s get real. BTS doesn’t need to do much promotion these days. But knowing that their fans are missing them big time, the septet have gifted ARMY with a special talk show called “Let’s BTS.”
In this op-ed, writer Jae-Ha Kim unpacks the racist comments of German radio host Matthias Matuschik towards Korean band BTS in the larger context of the rise in violence toward Asian people globally. Content warning for discussions of racism and use of a quoted slur.
Teen Vogue asked 49 journalists to write about the best K-pop moments of 2020. I wrote about how BTS’ No. 1 hit single “Life Goes On” brought the Korean language to the forefront.
By refusing to allow naysayers to define who they are or who they should be, BTS have remained true to themselves. And with their latest collection of songs, they are encouraging their fans to also just … BE.
BTS speak at the United Nations (again!); Shin Min-A talks about female empowerment; and Ji Chang-Wook and Kim Ji-Won will co-star in a new K-Drama!
While the challenges of feeling up close and personal with a group that’s not even in the same city are obvious, one of BTS’ charms is their ability to make fans feel valued and seen.