Journalist, Author & Syndicated Columnist
Just days after they ended their brief vacation, BTS is back at it. Early Wednesday morning, the Korean pop group’s management company — Big Hit Entertainment — simply tweeted: “#BTS TikTok Channel Open!” That was all it took for ARMY (BTS’ loyal fans) to follow suit.
“Someone said seeing BTS was like seeing a unicorn,” RM says in this fifth episode of “Bring the Soul.” “When you think about it, no matter what’s happening behind the stage, just showing our faces is a remarkable experience for some people.” In other words, the group is well aware that there are fans all over the world who will never get the chance to attend a BTS concert. They know that the ones who did manage to snare a ticket often had to go through a Hunger Games-like ordeal to purchase it. For that reason, the group strives to be perfect, to give each show 110% and to perform through their injuries when possible, even when they’re advised not to.
There have been countless think pieces on who will be the next BTS or how someone could create the next BTS. This is an irrational concept, because what they essentially are saying is, “How do we conjure up another group that gets this much press and makes this much money?” If money was all BTS was after, they could retire now and be set for life. But what drives them is the relationship they have with each other and their knowledge of the influence they have on others, which can be channeled into a greater good.
More so than any episode from last year’s “Burn the Stage” (or the first episode of this series), viewers can see how lonely life on the road can be. The seven-man group may smile on stage and charm their interviewers with witty quips and soundbites. But touring can wear them down, even when they know they are in a privileged position that many are envious of.
In the first episode of BTS’ latest docuseries “Bring the Soul,” the group’s leader RM discusses how they fit into their role as superstars. “There are things I can change and things I can’t,” he says. “But I’m doing well now the way that I am.”
To no one’s surprise, BTS – one of the world’s most famous boy bands – won the MTV Video Music Award’s inaugural award for Best K-pop group for their song “Boy With Luv.” The septet didn’t attend the ceremony to accept their Moon Man trophy. While the new category appears to be a nod to the popularity of Korean music in mainstream U.S. pop culture, fans have been vocal that the category is suspicious at best and borderline racist.
Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans. Flash forward to 2019, when one of the world’s most-famous groups is the Korean boy band BTS, Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.”
2019 is shaping up to be Blackpink’s breakthrough year. The all-girl Korean quartet kicked off the U.S. leg of a world tour with a concert at Coachella that was livestreamed in New York’s Times Square.
BTS’ RM went a little bit country late Wednesday night with “Seoul Town Road,” his surprise collaboration with Lil Nas X. Unlike Billy Ray Cyrus – who is featured on the latter’s chart-topping “Old Town Road” remix – the Korean rapper hasn’t dabbled in country music previously. Not the American genre, anyhow.
BTS will be back on the big screen this summer. The Korean pop group announced today that their latest feature film, “Bring the Soul: The Movie,” will have a global release on August 7. It arrives just six and a half months after the septet’s last film release, “Love Yourself in Seoul.”