“7 First Kisses” (첫키스만 일곱번째)

By Jae-Ha Kim
Substack
November 5, 2018

Min Soo-Jin (played by Lee Cho-Hee)
Goddess (played by Choi Ji-Woo)

Korean names denote the surname followed by the given name.

I have to 😂 because “7 First Kisses” is the K-Drama equivalent of an advertorial.

What’s an advertorial, you ask? It’s a newspaper or magazine ad that’s written to look like an objective news piece, but it was paid for by the client. There is always a small notation in the article, stating that it was sponsored or is an advertisement. But the point is to trick the reader into believing that the article is a researched piece of journalism.

This short series was created to promote Lotte Duty Free Shops and is meant to trick the viewer into thinking it’s a real K-Drama. And if the writers had put a little effort into coming up with a decent script, it could’ve been a really cute little series, because on the surface, it’s a normal K-Drama, with an innocent heroine being wooed by a dashing young man (OK, seven dashing young men) and has subplots that include kimchi slapping, switched babies at birth and even a tepid riff on “Healer.”

But without those men, this series would be unwatchable. The plot is nonexistent, other than to wait for the next male superstar to appear. Lee Joon-GiPark Hae-JinJi Chang-Wook, Kim Jong-In (aka Kai), Ok Taecyeon, Lee Jong-Suk and Lee Min-Ho appear in succession to woo a woe-be-gone Soo-Jin, who is lamenting the fact that she is 25 and has never been kissed.

Soo-Jin helps a mysterious woman, who turns out to be a Goddess. Ms. Goddess wants to reward her kindness by granting a wish. Guess what that wish is? That’s right: Soo-Jin wants to get herself a boyfriend.

No! Wish for all your debts to be paid off or for a big-ass house in Gangnam that’s yours free-and-clear (including property tax being already covered). You can have your first kiss in your nice house!

Lee Joon-Gi is the first to show up. At this point, Soo-Jin has no idea what’s going on, but when he insists that she get in his car and GO TO HIS HOUSE … she agrees.

No. Girllllll! He could be a good-looking serial killer who uses his Joon-Gi-ness to ensnare unsuspecting women!

Anyhow, this goes on for each man, each more charming than the next.

Fact: I had no idea this series even existed. It popped up on YouTube when I was looking around for something to watch while I ate my late-night snack. (It was tteok-bokki and japchae, for those who have to know.) And even though I thought it was ridiculous, I stayed up and watched all the episodes because … Lee Joon-Gi, Park Hae-Jin, Ji Chang-Wook, Kim Jong-In (aka Kai), Ok Taecyeon, Lee Jong-Suk and Lee Min-Ho.

Airdates: Eight mini episodes (9- to 12-minutes long) aired from December 5, 2016 to January 5, 2017 on Naver TV Cast.

Spoiler Alert:

Plot twist: There is none!

© 2018 JAE-HA KIM | All Rights Reserved

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