Lifetime wants women at polls
Lifetime Television has gone one step further in rounding out its female-friendly programming. The cable channel, which bills itself as “television for women,” has launched a national campaign to have women’s voices heard during this presidential election year. “We have a long history of advocacy for women,” says Meredith Wagner, Lifetime’s senior vice president of public affairs. “Our viewers have a unique connection to Lifetime and a great trust in us. And they obviously like the idea of having their voices heard. We want to serve as a voice for our viewers.”