“Feel The Noise”

Feel the Noise

By Jae-Ha Kim
Theatrical release: October 5, 2007

Feel the Noise fits in with other dance-heavy films such as Stomp the Yard, Step Up, and You Got Served.  The young hero in this film (which comes courtesy of Jennifer Lopez’s Nuyorican Productions) serves up former B2K heartthrob Omarion Grandberry as Rob, a fledgling rapper who gets into trouble in New York.

Fearing for her son’s life, his mother ships him off to Puerto Rico to live with his father Roberto(Giancarlo Esposito) and half brother Javi (Victor Rasuk). Rob and Roberto have a strained relationship, but the two half-brothers quickly bond over their love of music.  With the help of a girl Rob is sweet on, the two find themselves on the brink of a bonafide music career–that may bring Rob back to Harlem.

Set against a backbeat of reggaeton music (which combines elements of reggae, hip-hop, and salsa), the film has its work cut out. The genre is little known to much of the film’s demographics (teenagers), and Grandberry is likeable, but he’s not a convincing leading man. His role requires simmering sexuality; he provides adorableness, but the moviegoer is never convinced that he is anything but a nice boy.

Zulay Henao is lovely as Rob’s sexy and sweet girlfriend, but the two actors don’t share much chemistry. Lopez makes a blink-and-you-miss-it cameo near the end of the movie, which has one misstep too many to be anything more than a guilty pleasure.


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